Hey GroundInn Peeps,

April moved quickly—but quietly.
And in a month marked by collapses—from the terrible JetSet tragedy to Spain’s nationwide blackout—we found ourselves asking:

👉 Why does real work feel so quiet?

Fred Rogers once shared a piece of advice from his mother:
“Look for the helpers. You will always find people who are helping.”

It stuck with him—and with many of us. Especially in moments of collapse, confusion, or quiet grief.

Because in times like these, it's not the loudest voices that hold us up.
It’s the ones behind the scenes. The ones tending to the systems.
The people who keep things from breaking in the first place.

That’s where real community lives:
Not in noise, but in maintenance.
In rituals, check-ins, and structures that absorb the shocks—before they hit.

At GroundInn, we live at that intersection: digital systems + real-world care.
We help our clients scale, automate, communicate—but always with a human layer. Because momentum isn’t magic. It’s maintenance. It’s the unglamorous stuff: the quiet iterations, the invisible scaffolding, the things that don’t make the feed but make everything else possible.

It’s what holds when things get shaky.
And this month, we saw just how much that matters.

🛠 What we’ve been up to:
– Hosting events across 4 cities
– Refining systems with (and for) our clients
– Cooking something big internally: the GroundInn Community OS (stay tuned 👀)

But the biggest wins?
– Teams that stayed grounded in turbulence
– Clients that kept moving with clarity
– Systems that held, even when things got chaotic

And through it all, Marta wrote something raw: a Letter to Europe—on migration, ambition, leadership, and what it means to root without losing your edge.

📖 [Read the full piece →]

🌱 New Humans, New Energy

We’re thrilled to welcome Laura and Anna as the Community Builders respectively based in Madrid and Málaga to the GroundInn team!

We’re building a team that leads with heart but executes with edge.

Still looking for three key roles:
👥 Community Intern – Barcelona
🎨 Designer & Video Editor – Santo Domingo
💰 Finance & Ops Pro – Remote or Santo Domingo
🔗 Know someone brilliant, grounded, and ready to build? Send them our way → Apply

🎤 What Inspired Us This Month

April was a pressure cooker—travel, transitions, and real tests. And still, beauty showed up. Here’s what moved us:

📣 Canva Create: Uncharted 2025
A masterclass in experience design. The stage, the scripting, the tools—the future of creativity wasn’t just talked about. It was demonstrated.
→ If you host events, seriously: watch the keynote.

🎧 Podcast Pick: Codie Sanchez x Jefferson Fisher
“Calm is a Superpower”
What If Calm is the Competitive Advantage? What if composure—not charisma—is the most underrated leadership flex? This one left us sharper, quieter, better. A must-listen for anyone navigating pressure, scale, or just… humans.

📍 Real-life Reminders: GroundInn Edition
— Mare’s visit to the DR brought home the power of presence. The week was short but meaningful. [See her week → IG highlights]

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— Fernanda’s perseverance while navigating hardship in Bolivia reminded us that resilience isn’t always loud. Sometimes it’s just showing up—again and again.
🇧🇴 Not many people are talking about it—but Bolivia is facing a quiet storm of inflation, fuel shortages, and political unrest. Here’s a quick read

— A new community partnership with Hemera Hub kicks off this May at GI Lab. They’re launching with an open session on May 8. Join us!

— Our dear client HOM’s sound healing session was a beautiful return to intentional space-making. One of those moments you don’t forget.

somoshom

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And perhaps most importantly…

This month tested us:
✈️ Flight delays and cancellations
🏝 A team navigating rest and return
🔄 New teammates onboarding, others transitioning
🚨 Clients shifting direction, fast

And yet—we stayed steady.

Because systems aren’t sexy, but they scale. They hold the work when life gets lifey. And this month, ours proved their worth.

(Yes, we’ll keep improving them. But we’re proud to say—they worked.)
That’s worth celebrating.

🛠 “You do not rise to the level of your goals. You fall to the level of your systems.”- James Clear in Atomic Habits.

🔁 Transitions Are Culture in Action

This month, we welcomed two new team members, promoted three, and said goodbye to one. And it reminded us: how you close chapters matters just as much as how you open them.

At GroundInn, we’ve always led with clarity—clear expectations, real-time feedback, and a bias toward honesty. But what we’re deepening now is closure. The art of intentional endings.

Here’s what we’re doubling down on:

✅ Celebrating contributions, not just tracking output
✅ Creating clean exits - for clients and collaborators
✅ Closing loops with care, not just speed

We’ve been developing something we call G.R.A.C.E.
(A framework for transitions that are Grateful, Real, Aligned, Clear, and Evolving.)

G.R.A.C.E. — A Framework for Healthy Transitions

• G — Grateful → Honor what was built. Celebrate contribution.
• R — Real → Be honest about what worked and what didn’t—without blame.
• A — Aligned → Ensure everyone is clear on the why behind the transition.
• C — Clear → Set expectations for what’s next, including handovers and timing.
• E — Evolving → Use the moment to reflect, learn, and redesign better systems moving forward.

Because growth isn’t just about scale—it’s about honoring the humans who help build it.

Want to uplevel your onboarding or offboarding flows? We’re building tools for that too.

👀 We build with people, not just for them.

📍 Where to Find Us in May

We’re stepping off Zoom and into the rooms that matter:

May 8–10 | Málaga → Vitur Summit
Future of coliving, travel, and hospitality.

May 14th | Barcelona - Sip and socials → Storytelling
Gather with creatives and discuss, share and discover new strategies for your brand on social media.

May 20th | Barcelona → Soil2Soul: Upcycling
Getting creative and circular with DIVOKI, a slow fashion brand rooted in regenerative design to learn how to turn old t-shirts into stylish tote bags.

May 27th–28th | Madrid → Coworking Spain ConferenceThe Coworking Conference. The Flex Revolution.2 days of meetings with the entire coworking and flex office industry

May 22th Barcelona → Community CatalystA monthly mastermind designed for entrepreneurs, creatives, and community builders who want to refine their vision, navigate challenges, and gain fresh insights.

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🌍 Final Thought: In a World That’s Loud, Be Clear

This month reminded us that noise isn’t momentum. Flash doesn’t equal foundation. And real work? It rarely announces itself.

It looks like:

• Showing up consistently—even when no one’s watching
• Tending to systems that hold when life gets lifey
• Speaking clearly, not just often

Which brings us to a question we’ve been sitting with:

🧠 Showers for the Soul, or Just Noise?

Ever listened to someone speak and felt your brain clear—like a deep breath for your nervous system?
And then others... who somehow manage to make your thoughts more tangled than before?

Are we addicted to confusion? Or just untrained in clarity?

This isn’t judgment—it’s an invitation:
✨ To speak less, but say more
✨ To build more, and brag less
✨ To choose coherence over chaos

Because in a world this complex, being understandable is a superpower.

If you're doing the quiet, steady, meaningful work—we see you. And we’re here to build with you.

📩 Reply to this email ( or comment). We read every message.

Thanks for being here.
Thanks for building with us.

— The GroundInn Team 🚀